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The Upper Deck Company, LLC (colloquially as Upper Deck and Upper Deck Authenticated, Ltd. in the UK), founded in 1988, is a private company primarily known for producing trading cards. Its headquarters are in Carlsbad, California, United States. The company also produces sports related items such as figurines and die-cast on top of having exclusive agreements to produce memorabilia (under the brand name Upper Deck Authenticated) with such sports superstars as Michael Jordan, Derek Jeter, Tiger Woods, LeBron James, Kevin Garnett, Andrew Bynum, Ernie Els, Albert Pujols, Grady Sizemore, Matt Kemp, James Loney, Sandy Koufax and Ken Griffey Jr. Under the Upper Deck Entertainment name, the company also produced card games such as World of Warcraft.